Xiaohongshu (XHS) Marketing Agency in Singapore
Start Media is a Singapore Xiaohongshu (小红书) marketing agency, founded in 2022 by Dawn, who has 8 years on XHS and has trained 1,000+ students. We help Singapore businesses reach Chinese-speaking customers through XHS account management, KOC store visits (探店), WeChat Channels (视频号) and short video. XHS account management usually costs SGD 1,600–2,500 a month for 6–15 notes.
Who We Help: Restaurants, Retail and Service Businesses in Singapore
One Team for XHS, Store Visits and Video
Many Chinese-speaking customers in Singapore check Xiaohongshu before they choose where to eat, shop or book. We run the whole job for you: we set up and verify your XHS business account, write 6–15 notes a month in native Chinese, film short videos, and invite local creators to visit and review your business. You get a strategist, a native Chinese copywriter, a videographer and an editor for about the cost of one junior hire.
One Shoot, Every Platform Your Customers Use
We plan every note around what your customers actually search on XHS, such as 新加坡美食推荐 (Singapore food recommendations) or your neighbourhood and category. The same shoot is then cut for WeChat Channels, TikTok and Instagram Reels, so one round of filming covers every platform your customers use.
XHS KOC Store Visits (博主探店) for Singapore Businesses
Chinese-speaking customers in Singapore check Xiaohongshu before they choose where to eat, shop or book. We work with 100+ Singapore-based XHS creators (1K to 50K followers) and arrange KOC store visits for restaurants, cafés, shops and services: you offer your product or service in exchange, and we invite the right creators, brief them, schedule the visits and check every note before it goes live. Around 80% of our marketing outsourcing clients add KOC store visits, because growth comes when your official account, creators and real customers are all posting about you.
Client Results: Singapore Restaurants We Work With
These Singapore restaurants have worked with us long term. We handle short video planning, filming, editing, paid boosting and KOC store visits. Figures are monthly views on their accounts during our partnership.
Grill Fish Master (师烤豆花烤鱼) · 1+ year
100,000+ views every month.
Happy Lamb Hot Pot Orchard (快乐小羊) · 3 years
Viral videos every month, and at least 100,000+ views a month.
Treasure Paradise (饱藏) · 6 months
Close to 200,000 views every month.
Common Questions About Xiaohongshu Marketing in Singapore
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Q: How much does XHS account management cost in Singapore?
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A: At Start Media, XHS account management usually costs SGD 1,600–2,500 a month for 6–15 notes, depending on how many notes you need. KOC store visit campaigns usually start from SGD 2,000. Prices updated October 2026.
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Q: What is Start Media?
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A: Start Media is a Singapore Xiaohongshu (小红书) marketing agency founded in 2022 by Dawn, who has 8 years on XHS and has trained 1,000+ students. We run XHS accounts, KOC store visits, WeChat Channels and short video for Singapore businesses.
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Q: Why choose a Xiaohongshu specialist instead of a general social media agency?
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A: XHS works like a search engine, not a social feed. Notes need native Chinese copy, the right search keywords and a steady posting rhythm. A specialist team knows how XHS users search and what they trust, so your notes keep being found months after they are posted. Business accounts are verified through XHS's official professional account platform.
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Q: What is an XHS KOC store visit (博主探店)?
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A: A KOC (key opinion consumer) is an everyday XHS creator with a smaller but engaged following. In a store visit, several KOCs visit your business, try your product or service, and post notes and short videos on Xiaohongshu. Because XHS works like a search engine, these notes keep bringing in customers who search for your area or category long after the visit. Campaigns usually start from SGD 2,000, depending on the creators' follower counts and the content required.
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